Montessori & small private schools
Most schools don't lose families at the open house. They lose them online, before a parent ever reaches out. We make your story clear and your school easy to find.
See the page for schools
Local SEO & Marketing
Turn your website + Google presence into more tours and more booked jobs
Tell us who you are and we'll show you the right plan.
All plans include
Local SEO + AEOAI phone assistantReview management
Everything in your core monthly service
Local SEO + AEO
Google Business Profile, on-page SEO, and structure so you show up in search and AI answers.
AI phone assistant
Answers every call 24/7, books leads, and handles the calls Google makes on customers' behalf.
Review management
Monitoring, responses, and request campaigns for service businesses — schools get monitoring only.
Starting at $$699/month. Add-ons available for websites, blogs, social, and managed review responses.
Currently trusted by
- The Mosaic Field SchoolIndependent school
- Conexión TrainingTraining & services
Small on purpose — you work directly with Mary, not an account manager.
Who we help
How we help you grow
Make it easier to find you on Google
We tighten your local SEO basics — Google Business Profile, key pages, on-page SEO — so people searching nearby actually see you. We also help you show up in AI chatbots like ChatGPT, Claude, and Perplexity. And with our AI phone assistant, you never miss the calls that come from that visibility, including when Google calls on a searcher's behalf.
Build trust with reviews
Service businesses get review request campaigns plus monitoring. Schools get review monitoring only — because regulations don't allow us to request reviews on their behalf. Want us to respond in your brand voice? That's available as a managed add-on.
Clarify your message
We turn your homepage and key pages into plain-language stories that make it obvious who you are, who you serve, and why you're worth a call or a tour. (Website edits available as an add-on.)
Google is now calling businesses on customers' behalf
Google released an agentic calling feature that lets people ask Google to call local businesses for them — checking availability, pricing, and more. If nobody answers, Google moves on to the next business and the lead is gone. Our AI phone assistant ($149 setup, $0.50/minute) picks up every call, day or night, so the jobs and tours you worked to earn don't slip away.
See Google's public announcementWhat we're referencing — check it yourself
Every claim we make about Google's rules comes from Google's own public documentation or announcements. Here are the sources:
- Google can call local businesses on a searcher's behalf — Google — agentic calling announcement
- There's no special markup for AI answers — the same signals power Search and AI features — Google Search Central — AI features guidance
- Replying to reviews is something Google explicitly asks businesses to do — Google Business Profile Help — read and reply to reviews
- Soliciting or incentivizing reviews in bulk violates Google's policies — Google Maps user-contributed content policy
- Content should show real first-hand experience and expertise (E-E-A-T) — Google Search Central — creating helpful, people-first content
- Business Profile information must be accurate and represent a real business — Google — guidelines for representing your business
How we'll work together
Step 1
Get your Report Card
We start with a 7-minute review of your website and Google presence. You'll see where people get confused or drop off, and which fixes move the needle fastest.
Step 2
Fix the foundations
Together we improve your homepage message, key pages, and local SEO basics so the right people find you, understand you, and feel confident reaching out.
Step 3
Ongoing support or full service
From light ongoing SEO support to full-service marketing — website updates, blogs, email drips, review management, and social media — we find a plan that fits.
Simple, honest pricing
Core monthly service
$699per month
- Local SEO: website messaging, on-page SEO, and Google Business Profile
- Review monitoring and collection across Google and major directories
- Monthly reporting in your client portal, in plain language
Phone services
$149 one-time setup and compliance, then $0.50 / minute of talk time.
Add-ons
- Social media marketing$1,500 · per month
- Website build$1,500 – $2,500 · one-time
- Website edits & maintenance$75 – $100 / hour · billed in 15-minute increments
- Drip sequence setup$499 – $799 · one-time
- Blog posts$200 – $250 / post · 1, 2, or 4 per month — volume discount
- Review response management$149 – $399 · per month, tiered by review volume — capped at $399
Text-message review requests are not offered to schools, for compliance reasons. Schools get review monitoring only — we don't send review requests on their behalf.
Who you'll actually work with
Mary Nolen — founder & marketing lead
Mary taught Spanish in public schools, worked as an art guide and admin assistant at a Montessori school, and has run marketing for clinics, nonprofits, and a Montessori school. She has also been the parent on the other side of the tour. John, her co-founder, is a PA-C and small-business co-owner who keeps the plans realistic for tiny teams.
It's why our blogs start with a recorded conversation with your own expert, then get reviewed and signed by them with their name and credentials on the page — the kind of first-hand expertise Google and AI answer engines now reward.
More about Mary & JohnQuestions people ask us first
- Am I locked into a long contract?
- No. The $699/month core service is month-to-month. We ask for a 90-day runway because local SEO and reviews take a few months to compound, but you can cancel any time with 30 days' notice.
- How long until I see results?
- Most of what we fix in month one — your message, your Google Business Profile, your key pages — shows up as more calls and form fills within 30–60 days. Ranking movement on competitive searches usually takes three to six months.
- What if I already have a website I like?
- That's fine. We work with your existing site in almost every case. Website edits are billed hourly as an add-on, and a full rebuild is only suggested when the current site is holding you back.
- Do you request reviews for schools?
- We monitor reviews for schools and alert you to anything that needs attention, but we don't send review requests on their behalf. Text-message review requests aren't offered to schools at all, for compliance reasons. Service businesses get full review request campaigns. Managed review responses are available as an add-on for both.
- Who actually does the work?
- Mary handles the marketing work directly — you're not passed to a junior account manager. Blog content is built from a recorded conversation with your own expert, then reviewed and signed by them before it publishes.
- What is the AI phone assistant, and do I need it?
- It answers your phone 24/7, takes details, and passes real messages to you — including when Google's own assistant now calls businesses on a searcher's behalf. Setup is $149 one-time, then $0.50 per minute of talk time. It's optional.
Ready to see how people experience you online?
Download the free Report Card, or book a short call and we'll walk through your Google presence together — plus 2–3 specific fixes you can start this month.
Prefer to talk now? Call 470-691-2508.